Today pharma brands regularly communicate to doctors through medical reps, mailers, doctor conferences, digital advertising, webinars, value-added services and many more channels. With so many channels, how does one integrate these campaigns and the media? Simple. We create customer journeys. But can the consumer journey models from our marketing textbooks be applied while targeting doctors? We in collaboration with Veeva present a whitepaper on Medulla’s proprietary 5D tool to map doctor journeys to address the pharma brand’s challenges and meet the marketing objectives.
Medulla has been helping pharma brands achieve marketing objectives with integrated customer journeys for over a decade now. Here are some of the digital campaigns based on customer journeys.
Is it the end of the road for marketing spends if a brand comes under price control? And can one increase prescriptions without a sales team?
How do you get prescriptions in the first visit itself for a brand launch? And that too in one of the toughest prescription categories – clinical nutrition.
We are one of the world’s most awarded healthcare advertising agencies. We have been awarded the Healthcare Agency of the Year at Cannes Lions Health and the first agency to be in the top three rankings at Cannes Lions Health for three years in a row. But what’s even more important to us is that we are probably the world’s only healthcare advertising agency to win the world’s biggest creativity and marketing effectiveness awards and being the only healthcare advertising agency to be ranked in the top ten ‘most effective independent and specialist agencies’ by the World Advertising Research Council (WARC) and Effies. This comes from our leadership experience on the sales, marketing and advertising front as well as our team’s love for digging deep for sharp insights that drive strategy and inspire creativity.
With the best of marketing, pharma advertising, mainline advertising, digital advertising and medical teams all coming together, you can discuss your toughest marketing problems with us and see them get solved smoothly.
